In about two weeks’ time, I will be able to look back over 24 months and reflect upon my personal journey. I was introduced to the
Nothing spiritual, mind you, but the change was with regards to my physical health. The particular company that I purchased supplements from introduced a new full body composition program. I made a commitment to try the program and purchased the body composition system of supplements. So began my journey to a healthier lifestyle that I will always be thankful for.
The program also included recommended exercises along with the nutrition. My challenge, of course, was facing my eating habits straight on and making drastic changes. That’s right, no more potato chips, cheese burgers, French fries, pizza, pasta, cake, brownies, chocolate, soda, etc. Okay, so what is there left to eat?
I still ate these foods, but not so frequently. I remember eating a lot of salad in the beginning along with protein foods like chicken, salmon, tuna, eggs, cottage cheese, and almonds. These core protein staples are still a part of my daily diet. However, these 24 months have given me time to study more about nutrition, exercise, and how supplements work.
My start weight was about 240 pounds and now I have maintained a weight of 190 pounds for about one month now in December 2012. I will see if I can get down to 185 pounds before January 11, 2013 which will mark exactly 24 months from when I made my commitment to change my physical life. I vowed that I would live to be 100 years old. Now, this is a ridiculous goal, but if I make it, I will have a fine story to tell.
Back in 2002, Paul Zane Pilzer outlined an emerging $200 billion industry. In 2007 that industry was over $500 billion and is on target to be over $1 trillion. Dr. Pilzer introduced tips
It is interesting how the period from 2003 through 2008 has brought about unique changes to the way that we communicate among friends, family, and associates. Michael Drew suggests in his book, Pendulum, that these six years are a transitory period from a Hero Worshipping “Me” Cycle to the Village Camaraderie “We” Cycle. Dr. Pilzer did well to update his book from one that advised $100 million
“Experienced entrepreneurs and investors look for all five of the following characteristics to be present before they launch a new mass-market business.” (p 10)
- Continual consumption
- Universal appeal
- Low consumption time
Let’s look at a generic Whey protein drink product. I just conducted a search online and found that a 2 pound container of EAS 100% Whey Protein sells for $23.64 (currently December 24, 2012). A 5 pound container from Gold Standard sells for $59.99 at Walgreens. If the serving size is one scoop, then 2 pounds of Whey protein has about 23 servings. That comes to just over $1.00 per serving.
When you consider the fact that many people buy $5 coffee from Starbucks every day, you would agree that $1.00 for a drink of Whey protein is AFFORDABLE. At this price, the product should not be hard to market and should literally WALK OFF THE SHELF; this is why there are so many brands of Whey protein on the market these days. As more and more people self-actuate their own personal health and weight management, Whey protein will be a product that consumers will CONTINUE TO BUY. There are so many studies of how effective Whey protein is in restoring and rebuilding muscle after exercise, that there is a natural UNIVERSAL APPEAL for the product. Finally, the fact that a 2 pound container has 23 servings and can be fully consumed within 2 to 3 weeks depending on your exercise frequency, you cannot disagree that Whey protein has a LOW CONSUMPTION TIME.
Our mini-case study shows how one product connected with
For so many years during the “Me” Cycle (i.e., namely the 40 year period from 1963 through 2003), many
So, as the
Wellnessindustry products andservices have perhaps the strongest legs of any product or service, as people immediately notice when someone has a wellnessexperience andare anxious to duplicate the results.” (p 13)
Wellnessproducts andservices represent perhaps the only sector of consumer spending that does not take time to enjoy. Money spent to make a person feel stronger, smile better, look younger, or feel healthier yields rewards that are enjoyed every moment of every day – on the job, at home, and at every moment in between.” (p 14)